Senior Data Analyst (Adobe Analytics)
San Jose, Costa Rica
IntermediateHybridRegular
What we are looking for
We are looking for a Senior Data Analyst to transform media and digital performance data into clear, actionable insights that support business and marketing decision-making. This role will be responsible for analyzing performance across media channels, developing insights, and creating reports and visualizations that effectively communicate trends and opportunities to stakeholders.
The ideal candidate has strong experience with Adobe Analytics, Tableau, and Excel, along with hands-on experience reporting on media channels such as Paid Search, Paid Social, and Programmatic. Strong communication, organization, and a proactive approach are essential for success in this role.
Responsibilities
- Analyze digital and media performance data to identify trends, opportunities, and actionable insights.
- Develop reports and dashboards that clearly communicate campaign and channel performance.
- Create and maintain data visualizations using Tableau.
- Leverage Adobe Analytics to analyze digital performance and user behavior.
- Use Excel for data analysis, reporting, and quality validation.
- Report on media channels including Paid Search, Paid Social, and Programmatic.
- Translate complex datasets into meaningful insights and recommendations for business and marketing stakeholders.
- Identify opportunities to improve reporting processes, data quality, and analytical efficiency.
- Manage multiple reporting needs and priorities while maintaining accuracy and organization.
- Proactively identify performance trends, anomalies, and areas requiring further analysis.
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