The Junior Data Science Analyst is responsible for advanced audience development and technology enablement. The role requires the candidate to sift through big data by leveraging advanced statistical concepts and guide the client into the world of futureproofed technology. Working closely with client stakeholders and internal team leads are vital parts of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables an imperative. The role functions as an expert technical point of escalation, an analytical problem solver, and a technical translator to internal account teams and clients. It provides ongoing strategic account direction/vision for technology, process, and data science.
Responsibilities
Guide the clients in clean room strategy and enable the use of this futureproofed technology
Propensity model development using ML techniques for net new audiences and refreshes of existing audiences
QA and troubleshooting of 1P onboarded data to ensure acceptable match rates with client systems
Advancement of internal modeling practices to improve efficiencies in core hour usage and drive better activation results
Audience analysis on 1P subscriber segments and collaboration with teams internally on findings
Index report Python script runs and maintenance for data organization that leads to more efficient analysis
Translation of technical concepts to non-technical stakeholders via presentations given to clients and vendors
Guide statistically sound test design that ensures limited to no bias resulting in actionable takeaways
Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required)
Create and manage deliverables against detailed project plans that align expectations with outcomes
Provide a high-value consultation layer on top of data science deliverables
Determine the best means of communicating data science driven insights to clients that ensures understanding of results and application of the analyses is applied
Build presentations providing clear storyline - why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
Grow product delivery and agency revenue organically by cross-selling and up-selling value-add data science products across client divisions, markets, categories, etc.