The Data Analysis Specialist will transform media and retail data into actionable insights that support campaign measurement, audience strategy, and media planning. This role will work with data from multiple platforms, build scalable reporting and measurement solutions, and collaborate with stakeholders to translate complex data into clear business recommendations

• Definition and automation of data analysis extracts for media and retail within data clean rooms.
• Creation of a data model enabling the ingestion and consolidation of data from various retail sources for visualization and analysis purposes.

• Collect, clean, and analyze data from various media platforms.
• Work with stakeholders to understand data needs and deliver actionable insights.
• Ensure data accuracy and integrity across all reports, dashboards, and visualizations.
• Critical thinking to analyze data and derive meaningful media insights.
• Communicate findings and recommendations clearly to stakeholders.
• Support media planning initiatives, including tactical and audience planning.
• Assist in knowledge sharing through internal communication events, training, and other written materials.
• Maintain relevant marketing certifications and stay informed of media trends, tools, and methodologies.
• Write queries in clean rooms and other platforms to build custom audiences and measurement models such as Multi-touch attribution, Markov Chain, Incrementality models, etc.
• Support wider agency and client initiatives.
• Show up - be accountable, take responsibility, and get back up when you are down.
• Share so others can see what’s happening