MediaCamp is an immersive weekend learning experience created for professionals who already have some exposure to Amazon Ads, Walmart Connect, Mercado Ads, or other e-commerce advertising platforms and want to take their skills to the next level.

Over the course of an intensive, hands-on weekend at Publicis Global Delivery (PGD), you ll work alongside industry experts, explore real-world business challenges, and gain practical experience across the retail media ecosystem.

The goal of MediaCamp is not to teach advertising from scratch. It s designed for candidates who already have a foundation in e-commerce advertising and are looking to deepen their expertise, broaden their platform knowledge, and become more versatile Retail Media professionals.

• Strengthen your knowledge of both Amazon Ads and Walmart Connect
• Learn best practices for campaign execution, optimization, and performance analysis
• Develop a deeper understanding of Retail Media and commerce-driven marketing strategies
• Work with real-world business cases and industry experts
• Build skills that are highly valued across the digital advertising industry
• Prepare for future opportunities as an E-commerce Analyst at PGD

Why MediaCamp?

If you ve already worked with e-commerce advertising platforms and want to become a more complete Retail Media professional, MediaCamp is an opportunity to accelerate your learning, gain exposure to industry-leading tools, and unlock future career opportunities with PGD. Based on the E-commerce Analyst role, participants will be exposed to concepts related to retail media campaign execution, optimization, reporting, and performance analysis