eCommerce Analyst

Bogota, Colombia
Entry

What we are looking for

Publicis Global Delivery is looking for an e-Commerce Analyst who led digital campaigns for the assigned advertisers (billing support, setup, taxonomy creation, monitoring, optimization, and reporting) for multiple e-Commerce platforms such as Amazon Ads, and Walmart Connect among others.

Responsibilities

  • Manage the audience insights framework.
  • Setup E-commerce campaigns, within each required platform, following agency and advertiser guidelines.
  • Run weekly status calls with internal stakeholders providing performance and pacing strategies.
  • Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client s objectives
    List all campaigns on the QA tracker.
  • Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, ad creative, and landing page revisions based on performance history and the client s objectives.
  • Proactively makes suggestions and troubleshoots issues.
  • Maintain daily communication with the client’s campaign managers.
  • Report any issues that can spark within the operation promptly.
  • Deliver recommendations, execution & analysis of beta tests, new platforms, and vendors.
  • Attend e-commerce training sessions and complete the required certifications and updates.
  • Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
  • Proactively identify growth opportunities and regularly communicate them to client.
  • Help develop documentation of best practices for improving operational efficiencies within the team and the group.
  • Think creatively and develop tools and innovative tactics to improve or advance the practice.
  • Provide clients with recommendations and optimization strategies that align with objectives.
  • Keep abreast of industry trends through advertising and media journals and recognized marketing sources.

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