The Social Analyst, L2 is responsible for supporting the Paid Social team in campaign management, analysis, and optimization across multiple social media platforms. This role requires hands-on experience in setting up campaigns, monitoring performance, and providing actionable insights to maximize campaign effectiveness. The candidate will collaborate with peers to ensure that all campaigns are aligned with business objectives and achieve desired KPIs.

• Manage and optimize campaigns across social platforms such as Meta (Facebook, Instagram), LinkedIn, TikTok, Snapchat, Pinterest, and Reddit
• Set up campaigns, traffic creatives into platforms, and ensure all campaign elements are ready prior to launch
• Monitor daily pacing reports, weekly/monthly performance reports, and conduct post-campaign analysis
• Generate analysis and share insights to optimize campaign performance
• Provide Paid Social recommendations and optimization strategies aligned with objectives
• Support the team in establishing campaign goals, success metrics, and KPIs
• Assist with MBRs, QBRs, and annual reviews
• Prepare reports and presentations using MS Excel, Google Sheets, Data Studio, PowerBI
• Apply logical and analytical approaches while interpreting campaign data