The Senior Analyst, Paid Search & Social is responsible for monitoring and maintaining media campaign development and activation across platforms. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, creativity, and an overall interest in and understanding of how consumers leverage search and social media in the decision path.

• Gather research necessary to build a new campaign
• Assist team in gathering necessary data for plan development
• Responsible for trafficking approved plan
• Monitor and maintain campaign budgets, pacing, and bid adjustments
• Monitor and optimize paid search and social performance and competitive landscape to meet business objectives
• Develop optimization recommendations and/or testing plans
• Utilize bid management tools as well as Google Ads, Microsoft Ads, SA 360 Facebook, Twitter, YouTube, Tumblr, Instagram, and Pinterest platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
• Pull and analyze data to inform campaign reporting and help build insights
• Granular maintenance of monthly billing cycle
• Resolve billing discrepancies in partnership with client strategy and billing reconciliation team
• Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Stay informed on search industry trends and new tools and ad formats
• Successful completion of training programs and requisite certifications required