Publicis is looking for a data-driven, detail-oriented Audience Strategist (Manager Level) to join our offshore team. This role is critical in supporting the development of connected paid and owned media strategies, leveraging insights from multiple platforms and tools. You’ll collaborate closely with strategy leads, media planners, and CRM teams to drive performance through smart, insight-led audience recommendations.

Strategy & Insights

• Analyze first, second, and third-party data using various platforms to uncover insights that shape targeting strategies and identity audience opportunities
• Translate behavioral, transactional, and engagement data into actionable segmentation approaches across CRM and media
• Develop and optimize multi-channel audience strategies that connect paid media (social, programmatic, search) with owned channels (email, SMS, site personalization)
• Produce clear and concise insight decks and audience briefs to support campaign planning and execution
• Maintain ongoing documentation of tools used, audience segment libraries, and performance learnings to enhance repeatability