Training & Enablement

· Train and mentor other strategists on tools, data, processes, and audience development best practices

· Create enablement materials such as templates, walkthrough guides, and case studies to support capability and upskill across the agency teams

· Stay current with platform updates, data trends, and audience capabilities to identify innovation opportunities

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Key Responsibilities:

Strategy & Insights

· Analyze first-, second-, and third-party data using various platforms to uncover insights that shape targeting strategies and identity audience opportunities

· Translate behavioral, transactional, and engagement data into actionable segmentation approaches across CRM and media

· Develop and optimize multi-channel audience strategies that connect paid media (social, programmatic, search) with owned channels (email, SMS, site personalization)

· Produce clear and concise insight decks and audience briefs to support campaign planning and execution

· Maintain ongoing documentation of tools used, audience segment libraries, and performance learnings to enhance repeatability