Key Responsibilities
◦ Strategy. Support the development of CRM strategies across email, SMS, and app channels based on customer insights, segmentation, and brand goals. Help develop and document customer journeys, lifecycle frameworks, and personalization strategies.
◦ Research: Conduct research on customer behavior, market trends, and CRM program audits. Savy at Al prompt-writing for crafting audience insights, creative concepts, content ideas, and competitive research
◦ New Business Support: Build well-designed, client-facing presentation decks that synthesize strategy, data, and storytelling
◦ Collaboration: Work with analytics, creative, media and tech teams to ensure CRM strategy is actionable and measurable
◦ Thought Leadership: Contribute to thought leadership by drafting blog outlines, POV slides, or internal updates on trends in CRM, Al, and personalization
◦ Content Manager. Develop case studies and manage collective IP repositories, helping organize and curate examples of strategic work, results, and templates

Qualifications
◦ 1-3 years of experience in CRM, marketing strategy, or related field (agency or client-side)
◦ Proficiency in Al prompt writing and a strong understanding of generative Al tools for marketing applications
◦ Highly organized, detail-oriented, and comfortable working in a fast-paced environment
◦ Strong writing, research, and verbal communication skills
◦ Fast Learner: Quickly adapts to new tools, processes, and environments, with an ability to grasp complex concepts and apply them efficiently
◦ Growth Mindset: Continuously seeks opportunities for learning and development, eager to take on new challenges and expand expertise in evolving areas