The Social Media Analyst will actively participate in the setup, execution, and optimization of paid social media campaigns, supporting performance-driven strategies across multiple platforms while ensuring efficiency, accuracy, and alignment with client objectives.

Responsibilities

• Set up, manage, and optimize paid social campaigns across platforms such as Meta (Facebook & Instagram) and TikTok
• Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, and ROAS
• Manage budgets, pacing, and daily optimizations
• Analyze results and prepare performance reports using Excel / Google Sheets and reporting tools
• Support the implementation and validation of tracking (pixels, events, conversions)
• Work closely with internal media, strategy, and analytics teams to ensure campaign success
• Ensure campaigns follow platform best practices and internal quality standards