A Media Planner is responsible for developing a coordinated plan for a client’s advertising budget and managing campaigns throughout their full lifecycle. They decide where, when, and how often ads should run, ensuring campaigns are properly planned, launched, monitored, optimized, and evaluated.

The more effectively the planner optimizes the budget—maximizing reach and efficiency—the higher the chances of achieving strong results. The main purpose of advertising is to build awareness of a company’s products or services and persuade potential customers to purchase them.

Qualifications

• Fluent / Advanced English level (B2+)
• Strong written and verbal communication skills
• Strong articulation and negotiation skills
• Intermediate to advanced MS Excel skills (VLOOKUP, Pivot Tables, conditionals)
• Solid understanding of campaign planning across different channels and media mechanisms, across the full campaign lifecycle
• Excellent attention to detail