This is a strategic, Sr Analyst role responsible for analyzing media performance across media metrics and measurement results, reporting to Analytics Manager.
Responsibilities include:
- Vetting partner data for accuracy, maintaining up to date data sets working with Sr Analyst Data Operations.
- Managing measurement studies, creating mapping files, leading weekly status calls with the resesarch partner
- Learning and applying syndicated data tools to enrich media performance analysis for further insights to guide planning
- Provide data inputs for ad hoc requests from internal teams and clients.