Key Responsibilities:
Strategy & Insights
◦ Analyze first-, second-, and third-party data using various platforms to uncover insights that shape targeting strategies and identity audience opportunities
◦ Translate behavioral, transactional, and engagement data into actionable segmentation approaches across CRM and media
◦ Develop and optimize multi-channel audience strategies that connect paid media (social, programmatic, search) with owned channels (email, SMS, site personalization)
◦ Produce clear and concise insight decks and audience briefs to support campaign planning and execution
◦ Maintain ongoing documentation of tools used, audience segment libraries, and performance learnings to enhance repeatability

Training & Enablement
◦ Train and mentor other strategists on tools, data, processes, and audience development best practices
◦ Create enablement materials such as templates, walkthrough guides, and case studies to support capability and upskill across the agency teams
◦ Stay current with platform updates, data trends, and audience capabilities to identify innovation opportunities