Publicis Global Delivery | Publicis Groupe's Talent Powerhouse

Data Analyst

Bogota, Colombia

Intermediate

What we are looking for

We are looking for a passionate and detail-oriented Data Analyst to join our PGD LATAM DATA team. This role supports cross-functional marketing initiatives by transforming complex data into actionable insights. The ideal candidate combines foundational knowledge in data analytics with a curiosity for digital marketing performance and campaign optimization.

Responsibilities

Analyze digital campaign performance across channels (display, site, search, email, social).
Compile and interpret data to address business and marketing issues.
Develop and maintain dashboards and reports using data visualization tools (e.g., Power BI, Tableau, Data Studio, Datorama).
Perform ad hoc and recurring analysis to support agencies and clients.
QA data to identify inconsistencies and suggest optimization opportunities.
Collaborate with internal teams to align data strategies with business goals.
Assist in the development of measurement plans and research for ongoing marketing initiatives.
Communicate findings clearly using visualizations and storytelling to inform decision-making.