As a Business Manager, you will be responsible for Resource Management, Campaign Management, Client Relationship Management and Overall Delivery for your span. We are looking for a Media Performance Marketing Talent (Cross Channel) to join our Cross-Channel team having expert knowledge in various platforms like DV360, Yahoo DSP, Amazon DSP, Google Ads, SA360, Bing Ads, Facebook/ Instagram Ads, Twitter, Snapchat, etc.

Core Responsibilities:

• Responsible for managing resp. channels and liaising with agency clients for current and prospective projects / tasks.
• A Business Manager needs to ensure optimal utilization levels for resources and be responsible for on-time delivery of assignments and QA.
• The Business Manager would help the stakeholders to identify training requirements and be part of imparting training as required.
• Responsibility from timely and prompt client communication (e-mail, IM)
• Take lead in client meetings
• Ensure that meeting notes are shared with client after every meeting
• Intimating clients about possible delays in event of a resource not present due to an exigency or systems not running
• Sharing updates for half coverages, weekend coverages as well as upcoming holidays in advance (Lead time: 1 week) to clients
• Inform management team about errors indicated by a client(s)
• Responding to the client in event of an error with a detailed RCA post getting it vetted by management
• Oversee the communication by team members
• Ensure that distribution lists are up to date and notify any change to the stakeholders promptly
• Maintain agency – advertisers /clients contact mapping list and ensure its updated regularly
• Following up with clients for process documents or related information
• Escalate nonresponse from client end to Group Head
• Liaising with clients in case of a potential push back – keeping management in loop at all time
• Giving inputs on addition of potential tasks to service portfolio to management
• Manage and update process flow map
• Update Leads – Operations in event of any change in process flow requested by the client
• Intimate Leads – Operations in event of request of a new process (outside of current processes/tasks handled) and help prepare roll out plan
• Ensure process trackers (including trackers for QA) are updated as per cadence communicated
• Ensure application of best practices in line with process SOPs
• Onboarding and training of new resource in the team
• Identify subject matter experts within team
• Coordinate for training interventions based on specific needs
• Ensure all team resources are trained on all processes and tasks (cross task utilization)

• 4+ years of digital ad experience, at an advertising agency, publisher, or ad tech provider

• Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platforms, Yahoo! DSP, or similar buying platforms
• Equivalent in work experience
• Knowledge of Cross-channel Media Buying (Programmatic, Search and Social). Expertise on` DV360, TTD, Yahoo! DSP, Amazon DSP, Google Ads, SA360, Bing Ads, Meta, Snapchat and X (Twitter)
• Strong knowledge of DSP platforms and active campaign optimization experience
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Great interpersonal and communication skills
• Manage complex projects with an ability to handle multiple projects at a time

• Show results with majority of campaigns performing better than benchmarks
• Keen interest in technology-based marketing and advertising and other web-based channels
• Well versed with MS Office Suite (MS Excel, MS PowerPoint)
• Subject-matter-expert for Cross Channel