Data Governance designs and enforces the processes and protocols to manage data effectively across the ecosystem in an effort to maintain quality, consistency, availability of data needed to produce client’s marketing performance reports more efficiently. We then work to understand key decision points so we can ensure the correct business logic is applied, documented and executed. Once that data is mined, it helps to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.  

• Quantitative Marketing Research / Statistical Techniques (Regression, Time Series), R
• Proficient in Microsoft Office, particularly Microsoft Excel and PowerPoint
• Business Intelligence Dashboards (Microsoft PBI, Tableau, etc )
• Project Management
• Analytic Insights and Interpret Analytic / model output
• Attention to Detail / Quality of output
• Work in a team environment as well as self sufficiently