The Hibrid Designer produces complex technical production tasks and maintains the delivery quality. He reports to the Senior/Lead Designer and is responsible for creating mechanicals, final print and digital deliverables for Direct Mail, print Ads, Out of Home (OOH), and work along with Digital email banners and basic animated GIF files.
Strong communication skills for effective coordination with art directors, account managers, and production managers, and the ability to guide employees in other departments toward a better understanding of the production process. Outstanding level of production skill. Ability to take an approved master creative composition and lay it out into various sizes and formats while keeping the original intent of the approved creative intact.
Responsibilities
Produce complex technical production tasks and maintain the delivery quality
Work closely with Print designers teams and Lead Print Designer to ensure final ready-to-print assets answer to printers’ technical requirements and are in line with brand guidelines.
Able to produce mid-level Image Retouching operation
Take ownership of a project and ensure it is delivered within the deadline
Ensure that all production operations delegated to Print Designers are well monitored and to the standard quality level.
Eye for detail and can spot inconsistencies at a glance
Provide feedback on the production process when an opportunity for improvement exists
Can communicate with clients and assist the Lead Print Designer in conference calls
Create and revise various graphic materials including creative (conventional) presentations, mechanical and pre-press documents used for commercial printing purposes, and organize various layered file formats.
Possess a solid understanding of the industry standard operating procedures, workflow, and extensive technical production requirements.
Respond to clients’ needs and foster a team relationship with co-workers
Improve overall design, production, and client service skills internally and with other agency departments.